Business
Every business, not-for-profit organization or government agency relies on marketing to carry out the mission of the organization. Globe University-La Crosse offers a bachelor’s degree in business management with a focus on marketing—a program that prepares graduates to take advantage of career opportunities in that field.
Learn more about the Business Management: Marketing bachelor’s degree program. Call Globe University at 877-540-8777 or contact college admissions today.
General business and marketing courses
The business management degree program begins with six quarters of business fundamentals. A student in the Marketing emphasis then takes six quarters of classes that focus on that area. Topics include the following:
- Finance
- Marketing strategy
- Entrepreneurship
- Advertising and promotion
- Consumer behavior
- Sales management
- Internet marketing
- Marketing research
They also complete business electives and a career development class. Graduates are prepared to succeed in any marketing environment.
Marketing careers
Graduates of the Business Management: Marketing program are prepared for positions in corporations, independent agencies and other types of organizations. Career opportunities include the following:
- Small business owner
- Sales manager
- Marketing consultant
- Internet marketing specialist
- Customer research specialist
- Advertising specialist
- Media planner
- Sales strategist
- Brand manager
Online options
The marketing emphasis is available through our online college. Students are able to complete their programs entirely online or by taking some classes online and others at our Onalaska college. For a busy student, online learning may be the key to a college degree.
Contact us
To learn more about marketing management career training at Globe University, contact our Onalaska, WI, college. Call us at 877-540-8777 or send an e-mail today.